Smaller Pay Per Click Alternatives
Despite popular belief, some of the lesser-known pay per click
advertising networks can be better suited to your needs, then a more
popular pay per click advertising company. Many times most aren't
even lesser-known they're just overlooked, because programs such as
Google AdWords, or Yahoo Search Marketing can have such overwhelming
advertisements online, for their programs. When everybody else
promises to be better it easy to overlook programs that actually are
because their advertisements might be smaller or not as popular.
There are pros and cons to each and every pay per click advertising
network, and many people are under the assumption that because an ad
program might not be well known that the ads distributed by the
program aren't going to be clicked because they don't show up in
enough websites. This is actually incorrect; many of the so-called
"less popular" pay per click advertising networks have extensive and
quite a large amount of contacts and websites where they show ads
created by people using their service. And in many cases, some of
their ads are more well circulated among optimum sites that the
advertiser chooses for their ads to show up on. The pay per click
advertising companies listed below are prime examples of overlooked,
and great service.
MIVA
MIVA is a completely independent online advertising program, and has
established business relationships with over 100,000 different
companies. Their pay per click program is called MIVA Media, and was
formed during the merger of FindWhat.com. In the United States and
in Europe was formed with Espotting.com. MIVA a media currently
operates on three major continents, North America, Asia, and Europe.
Instead of just being a search destination in and of itself, MIVA is
basically a network of all of its partner websites and portals to
distribute the paying consumer advertisers' ads. These ads are
distributed through thousands of partner websites and loosely
affiliated businesses; usually circulated amongst web publishers and
industry-specific websites.
The positive aspects and benefits of MIVA media are, for one thing,
that it appeals to smaller businesses that aren't quite ready to get
involved with large budget advertising campaigns with Google or
Yahoo. It incorporates what is called the "BidOptimizer" tool that
allows advertisers to bid for the specified ranking, instead of
first ranking, which is usually more expensive. This implements the
ability to allow advertisers to adjust their bids in order to keep
their keywords in the second or third rank depending on whichever
they have chosen. Another great benefit of this company is that it
offers the integration of being able to advertise in both the United
States and Europe. There is also a pay per call option that lets
advertisers without websites target online shoppers. Also, the
keyword generator tool allows advertisers to see how their keywords
are doing all over the MIVA network.
But just like anywhere else this company has some negative aspects
as well. There are incidents, some users have been indicated that
advertisers should pay attention to whether or not MIVA's network
has appropriately covered their vertical market, or risk low ROI
from non-targeted markets. There were also low revenues from the
European district of the company, which was formerly Espotting.com,
in mid-2006.
Enhance Interactive
Enhance interactive was originally founded in 1999 as ah-ha.com and
was owned by the eFamily of Provo, Utah and was basically
concentrated around a family centered and family-friendly approach
to its listings and customers. In 2003 it became a subsidiary wholly
owned by Marchex Inc., who also happens to own GoClick as well. As
of September 2006 they had both been able to remain separate,
corporately speaking. But many believe the merging plans are going
to be a near future development, although this does remain to be
seen.
There are many benefits to using Enhance Interactive. Customer
service is an incredibly large factor within the network of Enhance
Interactive. Right now, this is pay per click advertising program
includes live chat support for all its customers and advertisers.
Enhance Interactive believes in strong contact between advertisers
and the account managers, and they prefer to keep it regular and
ongoing. So usually an advertiser is able to find someone able to
assist them who is already familiar with his or her account. They
also include a program called LogoLinks that is provided free for
the first month of that advertiser's service with the company. This
service is available for $9.95 after the first month. What LogoLinks
does is place a small logo next to your ad in order to personalize
it and it's also not found in any other properties, and usually not
of the same size. Another service offered by Enhance Interactive, is
called the AccuMatch system. AccuMatch expands the keywords that
advertiser will use in their ads, to include popular misspellings,
plurals, and of course, most importantly simple phrases of key
words. There is also a very low average of cost per click, or CPC.
In fact, it starts at three cents, and there is plenty of emphasis
on ROI.
And of course there are negative properties of Enhance Interactive
as well. There is a $50 minimum deposit required, however, an
advertiser can apply this fund towards their future clicks purchase.
As odd as this may seem, also abbreviations are discouraged, even
for such things as the abbreviations of states, and the ad titles
are also limited to 40 characters. It is also necessary for the
users and advertisers are careful to set up "daily cap." This needs
to be set at a realistic level, and advertisers should keep a
vigilant eye on funding being is that Enhance Interactive removes
the advertiser's ad automatically once the cap is reached. Also,
probably most inconveniently is the search results sometimes show
advertisers that have their relevant content. When search queries
are made, the highest PPC bidders will be showing the first on the
results page, and then the organic results will be listed. When
their relevant paid results show up in a search query on the results
page, people will eventually stop using that search engine. For
example, a search will be made for a soap opera website and ads will
come up for a plasma TV first.
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