Comparing PPC Programs
Pay per click advertising is one of the fastest growing ways to
advertise for your online company, blog, website, and just generally
anything you can think of that a person could get paid to do online.
There are many pay per click advertising programs existing today, of
varying qualities and benefits. If you're an advertiser, it can be
hard deciding which one of these programs to use. The two most
popular PPC advertising programs are currently Yahoo Search
Marketing and Google AdWords. But just because the majority of
people are using these two programs, doesn't necessarily mean that
you have to also. An advertiser should be able to shop around and
decide what's best for their company's needs while at the same time
finding a pay per click advertising program that is attractive and
useful to them. Listed below are a couple of choices other than
Yahoo Search Marketing and Google AdWords.
7Search
7Search was a small company had its headquarters originally in
Chicago, Illinois problem, but eventually grew into something
larger. And now is a continued supplier of comedy within the
Internet. At one point in their company's history, they decided to
focus on the pay per click advertising market, using the slogan "the
closest prospect to a buyer." 7Search claimed to have over 400
million searches per month through affiliates and partners in the
year 2004. What diverse via 7Search from the rest of the paper click
advertising programs is that they concentrate on the business owner
and advertiser who either does not want, or cannot afford to pay
more than $.10 per click.
7Search has some great benefits and features. Just one of these
features, is that they recently installed a new toolbar available
for a download program, that is called "Predictive Search."
Predictive Search, uses reverse engineering in order to help the
advertiser choose keywords that might be more productive than the
ones that they are already using, in order for the advertiser to get
better results from consumers. 7Search also gives advertisers via
available option of using PayPal to fund their campaign, according
to what is more convenient for the advertiser using the program.
Unlike some other programs, 7Search also sends an e-mail alerting
advertisers to when there is only another three days estimate worth
of click money left in their account.
There are only a couple of negative aspects for advertisers using
7Search for their pay per click advertising program. For instance
there is a $25 minimum deposit amount in order for them to open an
account, but this is also a substantially low fee when compared to
some of the other pay per click advertising programs. In fact, some
programs charge up to $50 in order to open an account. 7Search is
also only available in English-speaking countries, but this still
makes it a widespread program for advertisers in the United States,
many countries in Europe or in most of Canada. 7Search rose arms
availability in order to detect and protect itself against click
fraud.
Findology
Findology.com is a division of TrafficAds Media, Inc., an enormously
through the year 2005, where it went from under one billion searches
in one month, and by 2006 had grown to over 2 billion searches in a
month. Findology.com partnered itself LookSmart, in 2004, in order
to expand. Findology.com search engine is a fairly standard for
their industry and the search engine itself has a clean look to it,
much like Google in the efficiency of its appearance. Findology
provides advertisers with "the most affordable bid rates at an even
higher ROI." This is because supposedly, there are search engines
reach into traffic that others don't have access to. Findology's
most important advantage is that its partnerships with a number of
channels allow advertisers this access into the traffic that they
would usually not be able to target.
Findology is a fairly popular, and well-known pay per click
advertising program, and also has many benefits. They are known for
being very user-friendly and especially intuitive with their
advertisers and customers. They also provide a free instant
messenger and link to people search with Reunion.com. Also it is the
opinion of many users and advertisers that the portal is very
attractive and integrates the search bar with very useful and
pertinent information, without adding a lot of irrelevant "tips" and
"suggestions." Also for advertisers that are on a budget or don't
want to spend a large amount of money on their campaign right away,
the minimum bids for Findology.com start at only three cents.
But just like with any other program, Findology.com's paper click
program has a couple negative factors. One of the unattractive
qualities about the search results page is that sometimes there are
duplicate listings in the results. For the consumers using the
search engine in reviewing the search results, duplicate listings
can seem very unprofessional, useless and take the search engine a
lot less popular to consumers and visitors. Although in many
aspects, Findology.com's pay per click program is very unique in its
own way, unfortunately there's not really much difference in running
a web search versus a shopping search, which is another not so great
feature for both advertisers and consumers and visitors. Visitors
and people using a search engine want clear, original results, that
solve their queries, and a convenient and fast manner without it
being necessary for the visitor to click on several results before
they find what they're looking for. Many companies should remember,
that although they are our to make money and to make it even easier
for advertisers on the Internet to make money as well, the consumer
friendliness is above all, the most important factor of the
industry. If people can't find what they're looking for, or find a
relevant responses on the results page, then they will stop using
that search engine. Customer service is the key to any business that
has to do with customers at all, because without customers there
would be no business.
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